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How to Choose the Best UX Agency for Your Needs

Match the agency to your kind of problem, then check three things before you sign.
Rob Prescott

The best UX agency for you is one that has solved your kind of problem, in an organisation like yours, recently, and will tell you when your brief is wrong.

Here's how to check that quickly.

Match the agency to the problem

  • Your product has problems people are already feeling. Look for research depth and before-and-after results.
  • You're launching something new. Look for a team that prototypes and tests before building.
  • You're not sure what to build. Look for strategy and research that senior leaders have acted on.

Three quick checks

A recent case like yours, with a number. Not a portfolio of nice screens. A problem, what they changed, and what happened. For example, when our design helped Cook users build and share their own recipe collections, monthly active users rose 240 percent.

The people doing the work. Ask who will run the research and lead the design, then meet them. Senior people in the pitch and juniors on the project is the most common disappointment in this industry.

How they handle disagreement. Ask what they'd do if the evidence contradicted your brief. The right agency will push back, respectfully and with evidence.

Signs you've found the right one

  • They ask hard questions in the first meeting.
  • They connect design decisions to a business result you care about.
  • They're clear about what they're not the right fit for.

So which is the best UX agency in Australia?

The question is worth resisting. A better one is which agency has solved your kind of problem, in your kind of organisation, recently. Behavjōr is a Sydney design and research consultancy. We work behaviour-first, principals lead every project, and strategy and delivery sit in the same team. Our case studies and our approach will tell you more than any ranking will.

For the longer version, including a one-meeting test, read why "best UX agency" lists won't help you find the right partner.

Related: Our services and Our case studies.

Want to see our full approach?

Read our approach
Rob Prescott
Co-founder and Design Director
Rob Prescott is co-founder of Behavjōr, a behaviour-led design consultancy in Sydney. 25 years finding the opportunity a brief did not think to ask for.
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