What we do

At behavjōr, we help ambitious organisations evolve from insight to impact.

Our work blends behavioural research, human-centred design, and intelligent tools to reimagine how your brand, products and systems perform in the real world. We don’t just make things look good. We make them work better - for the people who matter.

We stay focused on one question: what will shift behaviour?

Whether it’s a brand moment, a digital product, a complex service system, or a new innovation initiative - we use research based evidence, design and psychology to craft the experiences that change decisions, actions and outcomes.

Our Approach

1. Behavioural Insights & Strategy

We move beyond just expert assumptions and craft strategically with research based evidence. We uncover the behavioural, emotional and contextual drivers that shape how people really think, decide and act. Using a blend of field research, behavioural science, and pattern recognition, we help you identify where the real opportunities lie - and what to do about them.

We shape decision-making.

Our insights turn into sharp, actionable strategy that drives alignment, clarity, and momentum across your organisation.

We help teams:
  • Understand emerging customer needs and motivations.
  • Map opportunity areas grounded in real-world behaviour.
  • Define a future vision that your teams and stakeholders can believe in
We deliver:
  • Contextual Research
  • Synthesis & Analysis
  • Strategic Design
  • Future Visioning
  • Design Thinking
  • Hypothesis-led Experiments
  • Workshops

2. Innovation Projects

We make innovation tangible and teach the skills along the way.

Innovation isn’t just a capability. It’s a behaviour. We design and deliver flagship projects that solve real problems while embedding the mindsets and toolsets your teams need to repeat the process. Every engagement is a learning experience, one that shifts culture as much as outcomes.

We combine agile delivery with deep upskilling. The result? Teams who don’t just talk about innovation, they live it.

We help teams:

We work with you to spark innovation through targeted pilot programs, equip your teams with practical skills in design thinking and behavioural research, and integrate emerging AI tools and processes that align with your purpose.

The result is a business with the momentum, confidence, and capability to deliver meaningful change.

We deliver:
  • Flagship Innovation Projects
  • Internal Capability Building
  • Culture Change Sprints
  • Coaching & Mentoring
  • Hybrid Training Programs
  • Embedded Teams

3. Design & Brand

Turn your strategy into something people can see, touch, and trust.

Whether we’re shaping a new product, rethinking your service model, or building a brand system from the ground up, our work is behaviour-first and experience-obsessed.

We design every interaction to shift how people feel and what they do. And we deliver it with polish, from Figma files to fully functional systems. Because it’s not done until it works, beautifully.

We help teams:

We create brands that connect emotionally and live seamlessly across every digital and physical touchpoint. We design and build digital products that are intuitive, accessible, and ready to scale. And we rethink complex services and systems through a behaviour-led lens, transforming them into experiences that work better for the people who use them.

We deliver:
  • Brand Design & Systems
  • New Product Design
  • UX/UI Design
  • Service & System Design
  • Information Architecture
  • Scalable Design Systems
  • Rapid Prototyping
  • Accessibility

Our Methods

We use faster more fluid approaches to reflect how research, design and testing actually works today. While the foundations of good design process are timeless - today our methods can be faster, hybrid, and more iterative.

What does this all mean?
It means we structure each project in a unique way to solve each uniquie challenge. By doing this our projects run smoothly. There are fewer time delays with meaningless processes, faster time to see progress, and more meaningful and proven results.

Our approach is always:

  • Human-led: driven by deep research and behavioural insight.
  • AI-Enabled: where it makes sense, and
  • Experience-based: every project is guided by seasoned design experts.

From discovery to delivery, we balance creative intuition with strategic reasoning.

Learn more

Why Work with Us

As technology radically changes our world, we help our clients understand customers deeply, prototype quickly, and accelerate design to market - transforming their platforms, people and process to lead.

Principal-led teams
You work with founders and senior specialists, every time .

Faster to impact
Small, strategic teams - flexible, tight-knit, and focused on outcomes, not outputs.

Human led, AI augmented.
We use intelligent tools to eliminate the grunt work and go deeper where it counts.

Made for humans
‍‍
Everything we design is grounded in how people actually think, feel and act.

We prototype and test real solutions quickly - to prove our designs work, not build and hope.

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