Integrating AI in product design requires the right partner and approach to ensure it drives value without introducing bias, compliance risks, or loss of user trust. Here’s how to evaluate a responsible AI design partner.

Key qualities to look for

• Expertise in ethics and compliance - Choose a partner who understands AI-related regulations, can identify potential risks, and can ensure your product meets legal and ethical standards.
• Human-centred approach - Work with a team that prioritises user needs, keeps users in control of AI-driven decisions, and maintains transparency about how AI is used.
• Technical fluency in AI integration - Select a partner who can work seamlessly with your technology teams to implement AI features that are robust, scalable, and explainable.

Questions to ask potential partners

• How do you test for AI bias and mitigate it?
• How do you make AI decisions transparent and understandable to users?
• How do you integrate AI into existing workflows without disrupting service?

Expected outcomes of getting it right

• Increased efficiency without compromising quality or user experience.
• Maintained or improved user trust through transparency and ethical safeguards.
• AI features that are explainable, compliant, and aligned with your brand values.