Reimagining Australia’s leading plasterboard brand’s digital presence - balancing the brand image and legacy with innovation across a multi-brand ecosystem.
Gyprock, a cornerstone in Australian construction since 1947, is synonymous with plasterboard excellence. As part of CSR’s digital transformation initiative, Gyprock’s website required a comprehensive overhaul to better serve its diverse clientele, including builders, architects, and DIY enthusiasts. The objective was to modernize the user experience, streamline product information architecture, and integrate seamlessly into a unified Sitecore platform alongside CSR and PGH, all while preserving Gyprock’s esteemed brand identity.
Behavjor embarked on an extensive human-centered design process, emphasizing deep user research to understand the distinct needs of Gyprock’s varied audience. Key activities included:
User Research & Stakeholder Engagement
Conducted interviews and workshops to gather insights into user behaviors and expectations.
Information Architecture Overhaul
Redesigned the site’s structure to facilitate intuitive navigation through Gyprock’s extensive product range, including plasterboards, compounds, and accessories.
Design System Integration
Developed a modular design system compatible across CSR’s brand portfolio, ensuring consistency and scalability.
Universal Navigation Implementation
Established a cohesive navigation framework to unify the user experience across CSR, PGH, and Gyprock websites.
Content Strategy & Categorization
Refined content to align with user needs, enhancing discoverability and relevance.
UX/UI Design & Prototyping
Created responsive designs and interactive prototypes, validated through user testing sessions.
Development Collaboration
Worked closely with development teams to ensure fidelity in the translation from design to deployment.
Digital Product Design
Behavioural Research
Service Touchpoint Integration
Design System
Strategic enhancements delivered for Gyprock, supporting a smoother user journey and a more cohesive CSR brand ecosystem.
Streamlined navigation and improved content structure facilitated easier access to product information and resources.
A cohesive design framework enabled efficient updates and maintenance across multiple CSR brand websites.
Consistent navigation elements improved user orientation and cross-site accessibility.
Reorganized product categories and filters allowed users to find relevant products more efficiently.
Optimized the website for various devices, ensuring accessibility and usability across platforms.
Detailed documentation and collaboration ensured the final product matched the design vision.
The revamped Gyprock website now offers a more intuitive and efficient user experience, catering to the needs of professionals and DIY users alike. The integration into CSR’s unified digital ecosystem has streamlined content management and provided a scalable solution for future enhancements. This transformation has reinforced Gyprock’s position as a leader in the plasterboard industry, reflecting its commitment to innovation and customer satisfaction.
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