For a while we had no name.

We weren’t looking for a conventional name. We were looking for something singular - a name no one else had, and one that pointed to what truly drives our work: human behaviour.

At first glance, the spelling catches people off guard. 

It looks like a typo. But it’s not. It’s a deliberate reference to typoglycemia - a cognitive phenomenon where the brain deciphers words even when their internal letters are scrambled. Our minds are wired to fin meaning in patterns, to fill in gaps, to make sense of ambiguity.

…and that’s what we do every day.

Behavjor was founded by Jodie Moule, Omri Pick and Rob Prescott - three long-time collaborators with deep roots in psychology, design, product, and strategy. Over years of working across sectors, we saw a consistent pattern: the most enduring impact didn’t come from surface design, but from shaping behaviour. Helping people do something differently. Sometimes consciously. Often invisibly.

We chose the name behavjor as a quiet hat tip to that insight. Every project we take on is grounded in the messy, honest reality of human behaviour - what drives it, what constrains it, and what it takes to move it.

The ‘j’ is out of place, yes. But this small disruption does exactly what we hope our work does - spark curiosity, invite interpretation, and leave a lasting impression.

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